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COMM 432

Media in Film

  • Welcome
  • Syllabus
  • Instructor
  • Course Contents
    • The Medium is the Message – TV
    • Amusing Ourselves to Death
    • The Disappearance of Childhood – TV
    • The Muckrakers
    • Mass Media and Democracy
    • Radio: The Golden Years
    • Public Relations: Age of Persuasion
    • Political Communication
    • Advertising: Age of Persuasion
    • Cinema I: The Factory of Dreams
    • Cinema II: Film Syntax
    • The New Communication Paradigm
      • Age of Surveillance
  • Film Collection
  • Assignments

Thank You for Smoking

Director: Jason Reitman

Script: Jason Reitman and Christopher Buckley (The film is based on a novel by Buckley)

Aaron Eckhart, Robert Duvall, J.K. Simmons, William H. Macy

Thank You for Smoking is based on the novel by Christopher Buckley with the same title. Buckley has a notorious talent for the satyr, which he has exhibited in his writing and journalistic career.  He has published his work is a good number of outlets, including Forbes magazine, Esquire or the Daily Beast . In this book, he exploits his talent for the satyr, which he does not limit to the profession of public relations, but also questions the integrity of politicians, legislators and media.

In the film, we repeatedly se the lobbyist Nick Naylor engaging in debates, arguments, and, of course, a series of PR stunts to advance the agenda of Big Tobacco. He forms alliances with other lobbyists and cultivates relationships with journalists and politicians to influence public opinion in favor of smoking, one of the most difficult PR jobs nowadays.

The following Key scenes highlight the most relevant aspects of the PR activity.

The Joan Lunden Show

The Ice Cream Debate

The Classroom Situation

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